As Earth Hour nears again this year, the World Wildlife Fund (WWF) is announcing its partners in the business community to spread a message about sustainability and energy consumption worldwide. JD.Com is working with them again, and they’ve announced a few initiatives they hope will have a positive impact on the environment.
As the largest retailer in China, JD.com has access to a logistics network that serves more than 300,000 million customers. Those data points allowed them to identify businesses and universities willing to participate in a clothes recycling drive. Customers can bring unwanted items there to be redistributed to the needy.
A similar charity drive was conducted last year and collected 200,000 clothing items from 47 cities in China.
JD is also getting help from other businesses. Baby formula brands Mead Johnson Nutrition and Wyeth Nutrition is working with JD.com to recycle cans of their formula to make school supplies for children in need.
In being such a large retailer, JD.com is also concerned about their impact on the environment. The Green Stream Initiative, a project that pushes sustainability, is changing the kinds of packing materials they use for shipping. This opens options on select purchases to customers in Beijing, Shanghai, and Guangzhou to receive reusable packaging.
WWF China’s Chief Operating Officer, Lunyan Lu, said in a recent statement that JD is an special partner in the push for sustainability. With such a vast logistics network, they have access to data that’s necessary to talk about sustainability in China. Lu went on to say that since they’re the largest retailer in the country, any move they make towards a more sustainable business model is likely to influence partners and competitors in the country.
Head of International Affairs for JD.Com, Christine Wong, said that a sustainable model if the goal for the company. Earth Hour is another chance to meet with partners that’ll help Chinese businesses adapt for the environmental challenges of tomorrow. Click Here to visit their channel on YouTube.
WWF started Earth Hour since 2007. Starting in Australia, businesses and private individuals turned off their lights to send a message about energy consumption. Now it’s a global event that takes place in 187 countries and territories.
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