Dan Bethelmy Rada Excites Consumers By Coming Up With A Line Of Natural Products


Mr . Dan Bethelmy Rada whose origin is Venezuela is known to be the current world -wide brand chairman for both MATRIX and BIOLAGE L’Oreal Professional Products Division. He pursued a bachelor’s degree in International Business from the Sorbonne. He also attended ESSEC Business School which is located in France and he acquired his MBA.

After his graduation, he got a job at L’Oreal Paris where he served as a Product Manager. After working at various other prominent positions, Mr. Dan Bethelmy Rada finally decided to relocate to the United States to start his new job in Matrix company as a Global Brand President.

Mr . Dan Bethelmy Rada is said to be working on coming up with R.A.W which is an environmentally friendly and legitimate line of products. The idea of this project is mainly based on the fact a big number of consumers around the globe is in dire need of various natural products.

Dan Bethelmy-Rada stayed focused in part due to customers’ desire for products that were sourced from sustainable ingredients. It is said that consumers are not comfortable with most products which are not natural. Most of them are looking up to completely natural products which are friendly to the environment. The new line of products is expected to be natural in the way of production and also packaging.

RAW is working to make sure that the products are very much biodegradable and natural. The professionals working on the project devote their time to scrutinize the life cycle of the formulas to be used. The various ingredients used are mainly obtained from natural sources such as fungi, plants, honey and minerals.

Dan Bethelmy Rada says that it is very costly to come up with the products of the expected standards. The various tests that are carried out to ensure conformance to standards and quality are very much expensive. Another problem is creating awareness to the consumers about the quality of the natural products and their difference from the other products.

Most consumers want to first use the products then they can see the difference by themselves. Regardless of all these challenges Dan Bethelmy Rada reports that the customers are now starting to give positive feedback about the products. View More Information Here.


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Dan Bethelmy-Rada Explains How He Marketed L’Oreal’s New Brand R.A.W.

Dan Bethelmy-Rada is a New York City-based executive in the personal care products industry. He is the global brand president for two of L’Oreal Professional Products Division’s brands, Matrix and Biolage. He attended Sorbonne and graduated with a bachelor’s degree in international business. He also attended ESSEC Business School and earned an MBA in 2002. He first joined L’Oreal in 2003.

The latest L’Oreal brand that Dan Bethelmy-Rada Loreal has been working on is R.A.W. This is a truly all-natural brand of professional level formulas. He says that people don’t want products that are just “naturally-inspired” because they want the real thing. They also want it to be made in a completely sustainable manner and its production to have very little impact on the environment.

Everything from formulation to sourcing to manufacturing to packaging is sustainable, he says. Each carefully selected ingredient is fair-trade, sustainable, and traceable throughout the supply chain. R.A.W. was created using green chemistry and the ingredient are things like plants, minerals, fungus, honey, and seaweed. Both the shampoo and conditioner bottles are made from 100% recycled plastic, he says, and most of the brand is more than 98 percent biodegradable.

Dan Bethelmy-Rada says that among the challenges he and his team had to overcome was getting the word out about R.A.W. to professionals in salons and consumers. Neither of these groups wants to hear a lecture about sustainability or what should be considered as natural. He said that, instead, his team gave these groups the tools to make their own decisions. L’Oreal also provided training to stylists and hairdressers across the United States that showed them how to save water and energy when styling people’s hair. Go To This Page for more information.

Now that R.A.W. has been out for a few months Dan Bethelmy-Rada says that he’s pretty happy with the results. The feedback they have gotten online has been 90 percent positive. That the quality of the R.A.W. brand is being acknowledged is particularly pleasing to him as well as encouraging. Most consumers say that this brand is making their hair feel different in a positive way and they don’t even remember what it felt like before.


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