Richard Liu Qiangdong’s Journey To Life And Business Success


Today, China is a leading market in the adoption of e-commerce. Much of its population are in the middle class, and thus they have quite a notable purchasing power.

Richard Liu is one of the entrepreneurs fueling the success of China’s adoption. This is through his e-commerce platform which is one of the most prosperous in the country. is estimated to serve more than 100 million active shoppers and is worth more than $57 billion. Liu, the founder of this platform, is worth more than $12 billion according to 2018 statistics.

Mr. Qiangdong has managed to accrue a few important accolades over the years Richard Liu has been featured as an Honoree in Variety 500 website entitled, “ Richard Liu; Founder / Chairman / CEO”, as a result of his persistence, innovation, and hard work.


Practicing business at a young age

In interviews, Richard Liu has always credited his success and business prowess to the fact that he was introduced to business at a very young age. He was born on 14th February 1974 in the town of Suqian, in China’s Jiangsu province. Liu was born in a business-oriented family and had a quite normal childhood. His parents ran a coal shipping business, and from a young age, he would help both his parents and members of his extend family do their business. This instilled in him the values of hard work. Richard Liu Qiangdong’s parents were keen to provide him with proper education and always encouraged him to excel in all his endeavors.


Excelling in business

Richard Liu Qiangdong set up his first business in 1998 after he left employment at Japan Life where he had been working for two years. He established 360Buy Jingdong, his first shop which specialized in selling magneto-optical products in Beijing . Thanks to his business prowess, Liu grew this business to a total of 12 shops by 2003. In 2003, he decided to launch his business online as after a SARS outbreak made it hard for him to run physical shops.


By the end of 2004, Richard had taken his business entirely online and closed all the physical shops. A little by little, he started incorporating more products to his e-commerce platform as it grew. was soon selling consumer goods and household electronics, and from this point, it grew to the conglomerate it is today.


View what he has to offer in his online store on



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