A Man As A Legend: Richard Liu Qiangdong

 

Richard Liu Qiangdong reached a 7-billion-dollar-net worth as if he was destined to. He started with just a small business to his name, and it’s now the largest of its kind in China. Jingdong is growing and its leaders are leading it into a global market. Liu Qiangdong is now equipped with the resources to further JD’s growth.

In an article with Seeking Alpha entitled “JD.com: Will Richard Liu Deliver In 2019?”, it indicated that the positive vibes manifested by the management during the 3Q 2018 earnings conference call bodes well for a brighter 2019.

Where Jingdong stands today sets a new standard.

Richard Liu Qiangdong has turned his focus to the U.S. consumer. His hopes for the U.S. market stem from a belief that he holds—deep within himself. He sees Jingdong as now equipped to serve the planet. What Liu achieved in China hasn’t been done in any other part of the world. His work is redefining e-commerce and how products are delivered worldwide.

What Made Richard’s Jingdong Possible

The behemoth brand, which Richard Liu built as his-online retailer, grew only after he had held onto his own originality. He never took from successful brands or had to put a twist on what they were doing. The growth of Jingdong, from just 12-physical stores, is a clear display of Richard’s genius. Here are a few factors that raised Liu’s work above and beyond.

Online Retail

The difference between physical stores and those found online is a difference in inventory and overhead. The cost of operating online became little for Jingdong. With digital, there are less employees to keep and more consumers to find. The people who buy online are also likely to buy more; these, they don’t have to leave their beds when making a purchase.

Delivery

Managing his own deliveries helped Richard Liu Qiangdong to avoid the use of contracts and multiple locations. A central warehouse, which automated orders as they came in, was pivotal in getting packages out on time and to their final destinations. Ownership then enabled Richard Liu to perfect how deliveries were made, for his agency oversaw the entire process.

Promotions

Rewards were eventually given to Richard’s most loyal customers, and doing so encouraged his buyers to spend even more.

 

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