Mr . Dan Bethelmy Rada whose origin is Venezuela is known to be the current world -wide brand chairman for both MATRIX and BIOLAGE L’Oreal Professional Products Division. He pursued a bachelor’s degree in International Business from the Sorbonne. He also attended ESSEC Business School which is located in France and he acquired his MBA.
After his graduation, he got a job at L’Oreal Paris where he served as a Product Manager. After working at various other prominent positions, Mr. Dan Bethelmy Rada finally decided to relocate to the United States to start his new job in Matrix company as a Global Brand President.
Mr . Dan Bethelmy Rada is said to be working on coming up with R.A.W which is an environmentally friendly and legitimate line of products. The idea of this project is mainly based on the fact a big number of consumers around the globe is in dire need of various natural products.
Dan Bethelmy-Rada stayed focused in part due to customers’ desire for products that were sourced from sustainable ingredients. It is said that consumers are not comfortable with most products which are not natural. Most of them are looking up to completely natural products which are friendly to the environment. The new line of products is expected to be natural in the way of production and also packaging.
RAW is working to make sure that the products are very much biodegradable and natural. The professionals working on the project devote their time to scrutinize the life cycle of the formulas to be used. The various ingredients used are mainly obtained from natural sources such as fungi, plants, honey and minerals.
Dan Bethelmy Rada says that it is very costly to come up with the products of the expected standards. The various tests that are carried out to ensure conformance to standards and quality are very much expensive. Another problem is creating awareness to the consumers about the quality of the natural products and their difference from the other products.
Most consumers want to first use the products then they can see the difference by themselves. Regardless of all these challenges Dan Bethelmy Rada reports that the customers are now starting to give positive feedback about the products. View More Information Here.