Jojo Hedaya is a mentor and a star to most people his age. He is 24 years old but has managed to build himself an empire with the help of his business associate, Josh Rosenwald. They came together and built Unroll.Me, an app that keeps the mailbox organized in just two days. Jojo grew up in the City of New York and studied at a private high school there. The school was Jewish. This is one of the many things that he has in common with Josh. He then traveled abroad to study at Brooklyn College. Jojo is a family man with a wife and a son whom he enjoys spending time with.
While in college, Jojo was frustrated because Josh took too long or never responded to his emails. He later came to find out that Josh had a hard time tracing the emails as they were hidden under many promotion and subscription emails . They, therefore, decided to start Unroll.Me which organizes emails and deletes spams. It also puts all subscriptions under one email hence tidying the mailbox. Unroll.Me became a fan favorite within the first two years of its establishment and has since maintained an upward trend. Jojo and Rosenwald wanted a unique name for their app and spent a considerable amount of time looking up names. When they came across unroll it stuck with them. Hedaya and Josh did not take a lot of time in launching Unroll.Me as they did not want to waste a lot of resources and money.
Jojo had to drop out of college where he was the Vice President to focus on Unroll.Me. He was very close to completing his degree with only three credits left. Jojo believes that the skills and experience he has earned from working with Unroll.Me is better than any education can offer, but he still insists that education is essential. Hedaya later completed college attaining degrees in Business and Philosophy. He says that leaving college to start a business is completely risky as over 90% of startups fail. He considers himself lucky for the success of Unroll.Me. Jojo loves sharing his knowledge with others at conferences and events.