The visionary and entrepreneurial Roberto Santiago of Manaira mall

Early life

Roberto was born on July 16th, 1958, in Joao Pessoa. He began his education in a local school just like children of an ordinary middle- class family. He then joined Pio X-Marxist College and later the University Centre of Joao Pessoa for his undergraduate. At the university, Roberto pursued a degree in business administration.

Entrepreneurial life

Cartonnage Company

After his degree, Roberto started working in a café at Santa Rosa. He, however, left this work since he did not like being employed. Roberto wanted to satisfy his interest in having a business of his own. This desire led him to start Cartonnage Company. He began by trading cartons made of cardboard and later went to producing decorative products.

Real estate

Roberto began making profits from his Cartonnage Company. With the earnings, he decided to invest in real estate. Real estate increased his business portfolio as this turned out to be among the best investments Roberto had ever decided to undertake. It is through the buying and developing of land that the idea of a mall came to him.

Manaira shopping mall

The land on which Manaira shopping mall sits on is 75000 Meters squared. Roberto acquired it in 1987. Construction took two years. With this reason, it meant that the mall could open in 1989. The mall has more than 280 stores, perfect for Roberto’s dream. Roberto wanted a place that offered everything for the family. Shopping stores, a gym, financial institutions and a college are all in the mall. With all these and its status, the mall became known all over the world. Consequently, this was the start of Roberto gaining recognition.

More malls

Manaira mall’s success gave Roberto more courage and determination in the industry. In the year 2013, he developed another mall in his hometown known as Mangeira. This mall has been a success adding more reputation to Roberto. The two malls have together continued to improve the social and economic aspects of the city. Roberto is living his dream with the two malls offering fun and entertainment to families.

Roberto’s success

With all these to his name, Roberto can be said to have achieved it. He is recognized all over the world as among the most successful businessmen. However, it does not mean that the road was smooth for him. Roberto has over the years experienced much pressure and occurrences that could bring any business down. All along he has proved to be a genius in the business world. The recent being the economic crisis of 2015. When the different sectors of the Brazilian economy were crushing, his shopping malls remained unaffected. His stability has led him to attract more investors, and he plans to venture deep into the industry.

 

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