There are many advertisers around the world, as promoting businesses’ wares and services is directly correlated to increased exposure and related revenue. However, some are better than others, just like everything else in life – like Alexandre Gama, the creator and owner of Neogama, an advertising agency considered one of the hottest in Brazil, among the top 20 agencies. He is also the CEO and CCO of the agency, bringing it to success single-handedly.
Mr. Alexandre Gama didn’t reach Neogama’s level of success without a strong background in advertising – here’s how he did it.
Alexandre Gama was born in Rio de Janeiro in 1958, one of the most populated cities in the world, not to mention being packed inside the fifth-biggest nation on planet earth. This large crowd of people made it lots easier to advertise once he started his own firm, although that’s 41 years from this point. When he was in his early 20s, Gama made a career change from a dead-end job into advertising, attending the Armando Alvares Penteado Foundation – the FAAP – to jumpstart his career into action.
As 1982 strolled around the corner, Standard Ogilvy & Mather hired Alexandre Gama, toiling away as an entry-level content creator and writer for promos and ads of all sorts. Eight years following his first hire by an advertising firm, Mr. Gama left to work at DM9, being upgraded to the Creative Director position rather than working as an entry-level writer with Ogilvy & Mather. At DM9, Alexandre was fortunate enough to churn out the most awards given to any copywriter in Brazil in the early 1990s, specifically from 1990 to 1994.
Young & Rubicam hired him in 1994, learning very valuable lessons at one of the best agencies in existence in Y&R. Five years later, Mr. Gama left to form Neogama – it’s all history from here.